I've been working in the PR industry every day since 2005. I've pitched thousands of journalists and I've helped hundreds of brands to navigate the digital revolution. Before that, I studied strategic communications and lingustics for five long years at the university. During all of this time, I've discovered 20 core concepts of PR.
These 20 core concepts of PR have been more transformational for me than all my years of study and practice combined. It's these 20 core concepts that allows me to shape the future of brands of all sizes. Not only do these 20 core PR concepts make you a better communications professional — they can supercharge your individual career as well. Over the course of four weeks, I outline and detail each concept for you to use.
Welcome to my PR masterclass.
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Spin Academy Masterclass — Learn 20 Groundbreaking PR Concepts