invanto course

Spin Academy Masterclass — Learn 20 Groundbreaking PR Concepts

THIS COURSE IS NOT YET OPEN. IF YOU WANT TO BE NOTIFIED UPON RELEASE, PLEASE SEND ME AN EMAIL.

I've been working in the PR industry every day since 2005. I've pitched thousands of journalists and I've helped hundreds of brands to navigate the digital revolution. Before that, I studied strategic communications and lingustics for five long years at the university. During all of this time, I've discovered 20 core concepts of PR.

These 20 core concepts of PR have been more transformational for me than all my years of study and practice combined. It's these 20 core concepts that allows me to shape the future of brands of all sizes. Not only do these 20 core PR concepts make you a better communications professional — they can supercharge your individual career as well. Over the course of four weeks, I outline and detail each concept for you to use. 

Welcome to my PR masterclass.

Personal
€199.00

Personal access to the course with 30-day money back guarantee.

You might be surprised how practical these concepts are. Each video lesson comes wit a downloadable workbook that will help you apply these 20 core concepts on your own business and career.

I also use a unique framework for teaching that I've developed especially for this course — Conceptual Learning™.

Not mandatory: If you wish to be awarded a certificate for completing the course, you must also answer 20 Core Questions and send them to for review and instructor's notes.

If you are not satisfied with the contents of this course, I offer a 15-day money back guarantee.

You will have full access to all course material for 12 months.

Personal
€199.00

Personal access to the course with 30-day money back guarantee.


Jerry Silfwer

Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy.